Linauer Designs

Web and Blog Design; a Comprehensive Guide

In the digital era, blogs and websites have become a leading source of information for millions of people around the world, mainly replacing old-school print media, such as newspapers and magazines. But to attract a broad audience, a blog or website must be eye-catching, aesthetically pleasing, and easy to navigate.

This site aims to provide readers with everything they need to know about how to design, produce, and maintain a high-quality and professional-looking blog or website. Here, visitors can find numerous articles on a range of relevant topics, from homepage design and page layout to search-engine optimisation (SEO) techniques.

Social Share Buttons

18 Dec 2020

You can either use the standard social share buttons that come with your website theme, or you can customise them yourself to make them look unique. They are essential to allow visitors to share your content on social media with their followers.

Why On-Page SEO Is Important for Affiliate Websites

31 Oct 2020

The affiliate marketing industry is booming. Many people are choosing to become experts in particular online areas to fill the growing demand. The need for such marketing is driven by a necessity to stay one step ahead of ever-evolving SEO.

For example, casino affiliate marketing is crucial for online gambling operators to generate organic site leads. Hiring a third-party publisher for this task has a multitude of benefits.

In this article, we'll take a more in-depth look as to why on-page SEO is crucial for affiliate websites.

The Value of On-Page Seo

Search engines like Google are striving to meet user intent accurately. Adapting your SEO approach to meet these standards is essential. You can achieve this by ensuring your website and all its content is organically optimized.

To be successful in this, you must focus on combining on-page and off-page elements. However, without effective on-site SEO first, 'off' is rendered useless. Examples of valuable 'on' SEO techniques include optimizing keywords.

On-page SEO will help search engines identify the content of your website. As a result, the browser can determine if it's relevant to the searcher. For instance, casino affiliate marketing will use semantics in search engine results pages (SERPs.) It helps to identify critical keywords to imbed into your content. These keywords will boost your results ranking and, thus, your traffic.

Furthermore, on-page is easier to control, as opposed to off-page campaigns such as backlinks.

Beware of Keyword Cannibalization

Many believe that keyword stuffing is the best way to get a website ranked high in searches. An approach like this may have been successful in the early days of SEO.

Nowadays, it's considered a black hat technique and frowned upon. Due to Google's sophisticated algorithms, keyword stuffing is easily detected. It could lead to the complete removal of your content from the results pages.

Sometimes, affiliate marketers will often increase keyword density across the website instead. Doing this could also damage your SEO in the long run. Using the same term across multiple pages of your site results in 'Keyword cannibalization.' To clarify, this means that you're competing against yourself in the rankings.

To Conclude

On-page SEO is crucial for the success of generating traffic in online business. An essential part of this type of SEO is keyword optimization. Online affiliate marketers will use SERP tools to guide them in integrating critical keywords into your content. However, you should avoid keyword stuffing and cannibalization at all costs.

Planning Your Web Design

30 Oct 2020

A web design has to start with a plan. It is comprised of the content as well as the layout. This can be first done on paper. Once the plan is actually created and implemented, then its content can be used to generate the sitemap.

Navigation in Web Design

28 Sep 2020

One of the most common types of navigation is the umbrella structure. It starts with the tabs, which are usually at the top of the site. These give the visitors direction as to where they can find the information they are looking for easily.